Amazon launches generative AI tools that are geared toward merchants. The retailer claims that these tools will make the process of making product listings much easier. The retail behemoth asserts that these new features would assist merchants in generating “captivating product descriptions, titles, and listing details.”
Instead of having to write product descriptions from scratch, vendors will be able to add to the ones they have already written with the assistance of AI.
Amazon newly launches generative AI tools which was developed with the assistance of large language models, also known as LLMs, which were educated using significant amounts of data. Even though Amazon doesn’t come right out and say it, it appears likely that the online retailer combed through its own listing data in order to educate its machine learning models. In the past, Amazon had employed techniques such as machine learning and deep learning to extract and enrich product information. However, the current generation of AI capabilities improves on previous technology.
Robert Tekiela, vice president of Amazon Selection and Catalog Systems, noted in a statement that “with our new generative AI models, we can infer, improve, and enrich product knowledge at an unprecedented scale and with dramatic improvement in quality, performance, and efficiency.” “With our new generative AI models, we can infer, improve, and enrich product knowledge at an unprecedented scale and with dramatic improvement in quality, performance, and efficiency.” “Through exposure to a wide variety of information sources, acquisition of latent knowledge, and training in logical reasoning, our models acquire the ability to infer product information. For instance, they are able to deduce that a table has a circular shape if the specs indicate its diameter, or they are able to deduce the type of collar a shirt has based on its image.
Amazon claims that its generative AI tools will help sellers save time and allow customers to find more complete product information. However, there are some concerns surrounding the use of generative AI models at such a large scale due to their ability to “hallucinate,” which means to create false information that is not based on real data. Amazon says that its generative AI tools will help sellers save time and allow customers to find more complete product information.
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In addition, if a human is not used to verify the output of the tools, it is possible that the tools contain further errors that are not discovered. Amazon might be held accountable if the tools end up providing erroneous product listings and descriptions, particularly if the company does not disclose that the listing was made using AI.
Previously, it was revealed by The Information that Amazon was testing out generative AI tools for content. The publication also mentioned that the tool urges sellers to double-check the content to ensure that it fits with the criteria that Amazon provides for displaying products. According to the report, the corporation had refused to answer queries regarding the LLMM it was employing for the new tool and had thus been quoted as having done so.
There are other retailers than Amazon who are using generative AI to simplify the process of developing product listings for their websites. The debut of a generative artificial intelligence platform that could produce product listings from images was announced by eBay last week. Earlier on in the summer of this year, Shopify made an announcement regarding its very own ChatGPT-like sidekick for its e-commerce merchants. This assistant is supposed to understand and interpret inquiries or prompts relating to business decision-making, as well as generate content such as blog articles, marketing ideas, and customer emails, amongst other things.
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