It was announced on Thursday that Norway Wants Meta Fined that it has imposed on Meta Platforms to the European data authority. This is a move that has the potential to make the penalty permanent and expand its scope to include the European Union.
The owner of Facebook and Instagram has been fined one million crowns ($93,000) per day since August 14 for a total of three months for violating the privacy of its users by harvesting the data of those users and using it to target advertising at those users. This is a standard business strategy among large technology companies.
That is the longest possible time frame that the Norwegian regulatory agency Datatilsynet is permitted to issue a penalty of that kind for.
The decision that was made by Datatilsynet is currently being referred to the European Data Protection Board (EDPB), which has the potential to make the ruling permanent and expand its scope to include both the European Union and the European Economic Area. Although it is not a member of the European Union (EU), Norway is included in the European single market.
Norway Wants Meta Fined as they continue to violate the law across Europe,” Tobias Judin, the head of Datatilsynet’s international branch, told Reuters.
“The number of persons impacted exceeds 250 million. Because of this, obtaining a final ruling from the EDPB is essential if we are going to be able to enforce compliance at the European level.
The decision was made after Meta attempted to obtain a temporary injunction against Datatilsynet’s fine but was ultimately unsuccessful.
In light of the fact that it “has already committed to moving to the legal basis of consent for advertising in the EU/EEA,” Meta stated that it was “surprised” by the decision that was made on Thursday.
“We remain in active discussions with the relevant data protection authorities on this topic via our lead regulator in the EU, the Irish Data Protection Commission, and will have more to share in due course,” said a spokesman for Meta. “Our lead regulator in the EU is the Irish Data Protection Commission.”
The Norwegian regulator has stated that it is unknown when and how Meta will seek consent from users and that in the interim, users’ rights are being violated. In addition, the regulator has stated that it is unclear when Meta will seek consent from users.
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An instant response to a request for comment from the EDPB was not provided.
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