As part of its initiatives and ongoing strategic programmes for media engagement, 9mobile held a capacity-building session to equip journalists with the requisite skills knowledge needed to boost their reporting and adapt effectively to the dynamic media landscape.
The training session, which was held virtually via Zoom in observance of prescribed measures to limit the spread of COVID-19, was facilitated by multiple award-winning and two-time Emmy nominee investigative journalist and Regional Editor (West Africa), The Conversation Africa, Adejuwon Soyinka.
Speaking on the theme “Online Content Optimization – engaging millennial and Gen-Z audiences with storytelling,” Adejuwon remarked that disruption in news media creates better opportunities for journalists to leverage and tell good stories that connect with new audiences.
According to him, content optimisation entails making sure that stories are written and produced in a relatable way and can reach the largest possible target audience, in this case, the Millennials and the Gen-Z.
“But beyond this also, there is the question of how the journalist can match stories with the right and complimentary platforms. The truth is that there are certain kinds of stories meant for specific platforms, and this is where multimedia storytelling comes to play. By incorporating various types of media, you are creating a story that readers can engage with and possibly share,” he explained.
The Executive Director, Regulatory and Corporate Affairs, 9mobile, Abdulrahman Ado, represented by the Public Relations Lead, 9mobile, Chineze Amanfo, emphasised that 9mobile is committed to advancing the growth of the media profession in Nigeria. “9mobile will continue to provide robust platforms for journalists to upskill their profession to discharge their duties effectively. Given the level of experience of our resource person for this session, we strongly believe that there will be value for everyone to take away.”
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