The era of streaming is inching up on an incredible milestone as on-demand audio streams of songs have now surpassed the half-trillion mark in 2019 alone. According to Nielsen Music, 14.8 billion on-demand audio streams were registered this past week, bringing the year’s tally to a total of 505.5. billion. It marks an uptick of 23% compared to the numbers posted this time last year.
The half-trillion mark was also met two months faster than it did in 2018 and points toward a finish of at least 1 trillion for both audio and video music streams by the end of the year.
Numbers are bolstered by leaders such as Ariana Grande’s Thank U, Next album which boasts over 2 billion on-demand audio streams in 2019, making it the first album to do so this year. The second-most streamed album of the year goes to Billie Eilish’s When We All Fall Asleep, Where Do We Go? with 1.887 billion.
Last year, five albums were able to hit the 2 billion mark with Drake’s Scorpion leading the pack with 4.572 billion streams.
As it stands, audio and video streams currently sit at a total of 775.3 billion streams. In comparison, 2018 closed out with 901 billion streams total, growing a total of 43% from 2017’s grand total of 631.2 billion. As 2019’s number is already up 28% percent, that 1 trillion mark is not so out of reach.
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