In the conflict with Adidas, Kanye West might ultimately win. In court yesterday, Kanye prevailed over the company. For the past six months, the rapper and Adidas have been fighting in court. When Kanye openly declared that he wanted to break his contract with them, the battle erupted. Kanye has a high financial worth, thus Adidas was hesitant to let him go. When Kanye turned to making anti-Semitic comments, Adidas was ultimately compelled to break their relationship with him owing to the financial repercussions. It goes without saying that it is not ideal for a business to collaborate with someone who makes the kinds of comments that Kanye did in the modern era.

Recently, it was confirmed that Adidas had frozen Kanye’s assets, including $75 million across his Yeezy bank accounts. Kanye fought to regain control of his assets. Yesterday, he scored a temporary win when a judge denied Adidas’ request for an emergency re-freeze. Adidas will now seek a normal asset freeze in the coming days, but it remains uncertain whether they will be successful in their efforts. Now, the company plans to begin selling off its backstock of Yeezys. There is, however, one caveat. They will be donating a portion of the proceeds to fight against antisemitism.

Adidas Uses Kanye To Fight Antisemitism

Kanye West aka Ye is seen on October 28, 2022 in Los Angeles, California (Photo by MEGA/GC Images)

Adidas has announced a plan to sell the remaining inventory of Kanye West’s Yeezy sneakers. They will donate a portion of the proceeds to organizations working against discrimination, hate, racism, and antisemitism. The company’s CEO, Bjorn Gulden, stated that selling and donating the inventory was the preferred option among stakeholders. The benefiting organizations include the Anti-Defamation League and the Philonise & Keeta Floyd Institute for Social Change. Adidas is also considering additional releases of existing inventory.
Today, the plan went into action on Adidas’ official site, where they advertised the sale of “some of the remaining inventory.” They also highlighted the donation aspect. The products available include both existing designs and designs initiated in 2022 for sale in 2023. The announcement has no immediate impact on Adidas’ financial guidance for 2023.

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