An interesting blend of politics, pop culture, and curiosity swept across the Nigerian digital landscape in the first quarter of 2023, as revealed by Google’s top search trends.
Political intrigue reached a fever pitch as Nigeria’s general elections unfolded, captivating the nation’s attention.
Among the most searched individuals, Labour Party Presidential candidate, Peter Obi, captured the top spot, outpacing the declared winner of the Nigeri 2023 presidential election, Bola Ahmed Tinubu. Atiku Abubakar, the People’s Democratic Party (PDP) presidential candidate, claimed the fifth position.
The Independent National Electoral Commission (INEC) emerged as the most searched entity between January and March, with Peter Obi and the Central Bank of Nigeria (CBN) closely following. The CBN’s currency redesign prior to the elections undoubtedly contributed to its prominence.
Topping in the music realm, homegrown talent, Spyro took centre stage as Nigerians avidly sought out the latest tunes. Spyro’s infectious hit, ‘Who is your guy?’ claimed the top spot, with Ruger’s ‘Asiwaju’ and ‘Carry me go’ by Boy Spyce and Khaid securing second and third places, respectively.
The nation’s collective curiosity was also evident in the top trending questions, which ranged from ‘When is Easter 2023?’ and ‘When is WAEC 2023 starting?’ to ‘How to check my polling unit?’ and ‘Who is the President of Nigeria?’. Unsurprisingly, the popularity of Spyro’s song sparked the question, ‘Who is your guy?’, further showcasing Nigeria’s deep-rooted love for the tune.
Mudryk, Christian Atsu, Aka, Enzo Fernandez, Simon Ekpa, Victor Osimhen, Seyi Vibez, INEC, Al Nassr, Mudryk, IREV portal, Ruger – Asiwaju, Carry me go – Boy Spyce and Khaid Soso – Omah Lay, Stability – Ayra Starr, Rich till I die – Kizz Daniel, Party no dey stop – Adekunle Gold and Zinoleesky, Tobechukwu – Nathaniel Bassey and Mercy Chinwo, Gwagwalada – BNXN, Kizz Daniel, Seyi Vibez, Won da mo – Mavins, Rema and Boy Spyce made it to the list.
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