Apple on Wednesday, August 28, apologised for its digital assistant Siri sharing some of what it heard with quality control workers as it unveiled new rules for handling data from conversations.

Under the changes, Apple will allow its employees to review conversations only from customers who opt into the “Siri grading” program to improve the voice recognition technology. Apple will also delete by default any recordings used for the program.

“We realize we haven’t been fully living up to our high ideals, and for that we apologize,” Apple said in a post.

“We’ve decided to make some changes to Siri” as a result of concerns expressed about the grading program, the company added. “Our goal with Siri, the pioneering intelligent assistant, is to provide the best experience for our customers while vigilantly protecting their privacy.”

(FILES) In this file photo taken on June 03, 2019 Apple CEO Tim Cook presents the keynote address during Apple’s Worldwide Developer Conference (WWDC) in San Jose, California. – Apple on July 30, 2019, delivered stronger-than-expected results in the just-ended quarter as growth from services helped offset weak iPhone sales, sparking a rally in shares of the tech giant. Profit in the third quarter to June fell 13 percent from the year-ago period to $10 billion while overall revenues increased one percent to a better-than-forecast $53.8 billion. (Photo by Brittany Hosea-Small / AFP)

Computer-generated transcripts will still be used to hone the ability of the software to understand what people say and mean, the company said.

Apple suspended the program after news broke that contractors were hearing confidential medical information, criminal dealings and even sexual encounters.

The California tech giant was among several firms scrutinized on using contractors to “listen” to conversations with digital assistants to improve the artificial intelligence software.

If customers opt in, only Apple employees will be allowed to listen to audio samples of Siri interactions and they will “work to delete any recording which is determined to be an inadvertent trigger” of the voice-commanded digital assistant, according to the company.

“We hope that many people will choose to help Siri get better, knowing that Apple respects their data and has strong privacy controls in place,” Apple said.

Google and Amazon have also announced changes to their programs in response to privacy concerns.

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