Create your own face filter on Instagram | Photo: The Verge

The rate at which Instagram adds new features almost regularly is rather fascinating; this automatically means there’s never a dull moment on the social media platform.

The new addition was done via Facebook’s tool for building augmented reality (AR) effects – Spark AR, which now allows anyone to make custom face filters and other effects for Instagram Stories.

This was previously limited to approved creators, but the new update will let anyone create and upload their own AR filters to Instagram.

Instagram has also introduced an ‘Effect Gallery’ tab on artists’ profiles, which allows artists to display their creations.

The launch of  Instagram AR filters happened in May 2018, but the filters only became popular after more creators joined the closed beta last October. The surreal designer filters have helped boost AR creators’ followings, as effects can only be added to a user’s in-app camera once they follow the creator’s account.

Once a user follows a creator, effects from that account will automatically show up in the Stories camera’s effects tray. Bearing in mind that this update will likely unleash a number of face filters into the Stories ecosystem, Instagram is adding a “Browse Effects” option at the end of the effects tray so users can discover and try new AR filters.

Facebook first announced that Spark AR would be moving out of its closed beta on Instagram at its F8 conference earlier this year. The company says more than one billion people have used AR effects created on the platform, including Facebook, Instagram, Messenger, and Portal.

Now that it’s open to everyone, we will most likely only start to see more AR effects taking over Instagram Stories.

If you are yet to see this new feature in your Instagram story, try updating your app in order to enjoy this feature.

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