According to Bloomberg News, Spotify Technology is considering introducing full-length music videos to its service. This might give it an edge in competition with TikTok and YouTube.
The report asserts, on the basis of information obtained from sources, that Spotify is researching measures to expand its product lineup and provide users with a more comprehensive music experience. By incorporating full-length music videos into its platform, Spotify intends to benefit on the growing popularity of music industry video consumption.
Providing users with a music streaming experience that is more graphically rich and engaging could attract their attention. Spotify may benefit from incorporating music videos in order to maintain its relevance in an increasingly competitive market.
However, Spotify has not verified this information, which originates from sources that have not been disclosed.
Related;Apple fights Spotify’s EU antitrust charge during hearing.
Spotify has not made any public statements regarding any future plans to incorporate full-length music videos into its platform. Suppose that this occurs,
There has been no response from Spotify in response to Reuters’ request for a comment. Artists are able to upload looping GIFs to Spotify. The platform will synchronize these GIFs to the corresponding audio tracks.
The well-known music streaming giant Spotify is apparently in talks with its business partners on the development of a new product. This offering on Spotify includes close to 100,000 video podcasts to choose from.
Because of the confidential nature of these interactions, neither the features nor the services associated with this new product are now known.
Related;Spotify fined $5 mn for breaching EU data rules
Spotify, which is widely used for streaming music, has recently begun to offer podcasts. With the addition of video, Spotify intends to enhance the podcast listening experience. It’s possible that incorporating visuals will attract more listeners to Spotify’s podcasts.
to lure Gen Z viewers away from short-form video sites like YouTube and TikTok. You may listen to songs on YouTube songs. It provides access to a vast music video archive.
In the most recent round of layoffs at Spotify, 200 employees from the podcast unit will be let go. Following substantial investments, the company has decided to reorganize.
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